Optimize Amazon listings with Listing Health

Official transcript

What this SellerEngine guide covers

Welcome. In this tutorial, we'll see how Listing Health reviews one Amazon listing, builds its keywords, and helps you fix it safely. This demo workspace uses synthetic data for a fictional brand. Its Listing Health row shows listings tracked, needing work, healthy and suppressed.

Let's open it. Listing Health works on demand: one seller SKU and one marketplace at a time, reviewed whenever you choose. Seven sections sit in this tab bar, from Live ASIN through the keyword tools and Copilot to Compliance and Health. The sidebar on the left holds the same seven. Everything starts on Live ASIN, step one: choose a marketplace, let's say Germany, and enter one seller SKU. A common slip is pasting an ASIN where the SKU belongs. Listing Health catches it before any request, and points you to Reverse ASIN lookup. With a proper seller SKU, I press Read listing.

This demo has no Amazon account connected, so it shows a demo notice instead. The app bar switches between all six SellerEngine apps. I'll use it to reopen Listing Health and start fresh.

With a connected account, the read loads the listing's snapshot, a SellerEngine optimization score and listing strength, Amazon's health status and, once you build a keyword bank, its coverage. Optimize then writes an editable SellerEngine AI draft beside your live copy, within your plan's monthly allowance. Update Listing validates it with Amazon, and nothing publishes until you confirm.

After a read, Competitive keywords builds a keyword bank from up to six competitor ASINs. SellerEngine AI proposes Title, Bullets, Backend or Avoid, and you decide.

Reverse ASIN lookup also needs a read. It shows which search terms any ASIN ranks for, and how deep. It shares your plan's monthly research allowance with Competitive keywords.

Compliance and Health, once a listing is loaded, tells you whether it can be published: Amazon's issue codes, any suppression, and fields missing, risky or locked.

Need rework is an account-wide queue: listings with sellable stock and a quality score below seventy-five, no sales, deadstock or overstock, lowest score first. In the demo it's empty. In a connected account, each card opens in Live ASIN, dismissed items move to this second list, and Refresh reloads it.

KW Finder researches a seed keyword in one marketplace. Your daily search allowance, set by your plan, sits on the right. Let's type lavender oil, and switch the market to the United Kingdom. Notice how the flag follows your choice. With a connected workspace, the arrow returns up to four years of search volume, the trend, CPC and PPC for related terms, ready to copy into Ads or export. If the box is empty, search simply asks for a keyword first, and none of your daily searches is used.

Copilot takes listing requests in plain language, like reading a SKU, removing claims, or comparing variants. The speaker button mutes its reply chime. I'll type a request. Any Amazon change is shown first as a plan, with a before and after view. Read-only checks are free. Changes use your plan's monthly allowance. Each one waits for your explicit yes. This bar tracks monthly AI usage. Copilot needs a connected workspace, so we'll stop here.

Finally, the app bar at the top holds a day and night switch, and a quick way back to your workspace. That's Listing Health: read, research, draft and publish safely, one listing at a time. Start your 7-day free trial at sellerengine.app.