Protect Amazon margin with PricePricer

Official transcript

What this SellerEngine guide covers

Welcome to PricePricer. We'll set profit targets, calculate a price for every product, review the results, and prepare them for Amazon. This demo workspace holds synthetic data for a fictional brand, Northstar Botanicals. Let's open PricePricer from its row.

Product costs and Amazon fees come straight from the workspace, so you start right at the export settings. First, the marketplace. Each one brings its own currency and VAT rate. The United Kingdom, for example, prices in pounds, with twenty percent VAT. We'll price Germany. The exchange rate now reads US dollars to euros: a monthly rate that converts supplier costs into the local currency. Operation type stays on Update, which changes prices. Delete removes offers, through the downloaded file only. Now the sale schedule. We'll plan the August promotion, starting on the sixth.

Until then, products sell at their list price. Rounding sets how prices end. Psychological endings always round up, so they can only add to your profit.

Profit targets are a percentage of what the product cost you. Seventy percent means seven euros of profit on a ten-euro product. Sale prices use a lower target. For our August promotion, let's go a little deeper and choose thirty percent. Products that Stock Control flags as overstock get an even lower target, twenty percent by default, to clear them faster. Reserves set money aside for advertising, returns and storage. Set the ad reserve to your real ACoS, which Sales Hub shows you. The returns and storage reserves cover products that come back and Amazon's storage fees.

They're built into the price, so they never eat into your profit.

With everything set, click Calculate prices, and every active product for Germany is priced in a moment. The KPI strip sums it up. FBA fee rises and drops are flagged after each fee sync, and this demo has none. Every product has a cost, one is selling at a loss right now, and rounding up lifts the average profit above target. That loss also appears in this red banner. Click it to filter the table to that product.

At its current Amazon price, this diffuser loses money after fees and reserves, so it's marked LOSS. The tooltip shows the real margin. PricePricer proposes a list price that restores your target. Hover the profit percentage for the full breakdown, from VAT and fees down to your profit. The min figure under each price is the floor that just reaches your target. The sale price works the same way.

Back to all products. Landed is the full cost per unit, the one cost every formula uses. This demo stores only that total, so Product and Shipping stay blank. Next come Amazon's FBA and referral fees, and the current live price on Amazon. The status filter finds what needs attention. Overstock shows products priced to clear, at the lower overstock target. Live below sale target lists products whose current Amazon price earns less than the sale target. Hover a live price to see the margin it really makes. Ready to export keeps only rows with cost, fees and prices in place. In this demo, every row qualifies.

Search works on SKU, ASIN or product name. Let's look for diffusers. A badge flags live prices Amazon hasn't confirmed recently. The brand filter helps when you sell several brands, and Show inactive adds catalog-only listings with no live offer.

Every proposed price can be edited by hand. Let's give the lavender oil a lower sale price. Profit and status update instantly, and the row is now flagged as below its margin target. Nothing changes on Amazon until you apply it. Click Calculate prices again, and PricePricer asks before discarding your hand edits. We'll cancel, and our lower sale price stays in place.

Time to hand the prices over. Preview CSV downloads every calculated row as a spreadsheet you can review or share. Apply to Amazon opens a final review: the marketplace, the number of SKUs, the operation type, and our August sale dates. The file covers every product matching your filters, not just the rows on screen. Products missing a cost or fee are always left out. Choose the brands to include. Clear all, and nothing can be exported. Keep overstock products, and you get a clearance file of just those. Let's include every brand again. The warnings box flags anything worth a second look, like that loss.

Send to Amazon opens a direct update. In a connected account, Check prices lets Amazon validate every price without changing anything. Tick that you've reviewed the warnings, and Update prices now sends them to your store. The demo never writes to Amazon, so we'll go back. Instead, download the flat file. It's ready to upload in Seller Central, under Add Products via Upload.

The Calculator prices one product with the same settings. Let's enter a twelve-euro cost, plus its FBA and referral fees. Instantly, you get the recommended retail price, its profit, and what goes to each reserve and to VAT. Raise the ad reserve to ten percent, and the price rises just enough to keep your profit target. Clear empties the product fields, leaving only grey example hints, and puts the percentages back to your settings.

Formula explains how every price is built: your cost, plus profit, Amazon's fees, three reserves, and VAT. Below, every setting is explained in plain English, from the operation type to each reserve, plus the VAT rate for every marketplace.

The top bar jumps to any other SellerEngine tool, switches between day and night, or takes you back to the workspace. PricePricer does the math, and you stay in control of every price. Start your 7-day free trial at sellerengine.app.