Understand Amazon profit with Sales Hub

Official transcript

What this SellerEngine guide covers

Welcome to SellerEngine. In this tutorial we'll explore Sales Hub, where your Amazon sales, profit, orders and returns come together. This demo workspace uses synthetic data for a fictional brand, Northstar Botanicals. Let's open Sales Hub from its row.

Sales Hub opens on the Overview. The top bar answers two questions: how much did we sell, and what did we keep? Gross sales include tax. Net revenue excludes VAT and refunds. Margin is profit on net revenue, and TACoS is ad spend over total sales. The estimate badge means some Amazon fees haven't settled yet, so profit firms up as settlements arrive. Let's switch to last month. The headline figures update together, and the other views follow. Then back to this month. Below, three period cards compare today, yesterday and this month side by side, each with its own top sellers. Each card has its own period.

I'll set the middle one to last week; only that card changes. The trend chart follows net revenue, spend, meaning all your costs, and units. The gap between revenue and spend is your profit. Let's widen it to fourteen days. The legend toggles each line: I'll hide spend, then bring it back. Hover the chart to read any day. Buyer mix splits demand between retail and business buyers. Weekly rhythm shows your strongest weekday, here Friday. Global footprint maps gross sales by country, and the reach panel beside it counts your markets and continents. Hover a market, like Germany, for its sales and units.

Top markets ranks countries by share of sales. Tabs narrow it by region: Europe, then back to worldwide.

Trends gathers the same trend and market modules on one page, so you can study demand and geography over time. In a connected account, Regional sales splits each marketplace by delivery region. The demo has no region data yet.

Back on the Overview, View all on a period card jumps straight to the products behind those numbers. Sales lists every product with units, gross sales, contribution, margin and ROI. Units split into organic and PPC. Contribution is revenue after VAT, product cost and Amazon fees, before advertising. Net profit, after ads, sits in the top bar and the P&L. Search by SKU, ASIN or name. Typing omega narrows the table, and the top bar switches to those products' contribution. I'll clear it and sort by contribution, so the best earners come first. The marketplace filter narrows everything to one country, here Germany.

It's shared with Orders, Returns and the P&L. Back to all marketplaces. The arrow on a product opens its breakdown by country, with a P&L column for each market. Download Excel exports one row per product and marketplace with your current filters, and the status line confirms how many.

The P&L turns this into a statement for the period and marketplace. The banner shows where costs come from. Across the top: gross revenue, net revenue, operating costs, net profit, and net margin measured on net revenue. The bridge shows, step by step, how net revenue becomes net profit: fees, reimbursements, advertising and the cost of goods. Like every view, the P&L follows the shared period. Switch to last month, and the figures and bridge rebuild. Then back to this month. Switch the marketplace to France and the statement rebuilds for that country. Then back to all marketplaces.

In the statement detail, every section folds. I'll fold Revenue away, then close and reopen commissions and fees, where pending fees are marked as estimates. In a connected account, Download exports this statement as a workbook. It's not available in the demo.

Orders is the operational list: date, marketplace, status, products, quantity and total for every order. The figures above count recognized orders, so cancelled and unpriced orders don't inflate your totals. Search by order number, or by ASIN or SKU, then press Apply. The figures switch to the filtered rows. I'll clear it, and sort by order total so the largest orders come first. The refresh button reloads the latest data. At the bottom, Next and Previous page through the list, fifty orders at a time.

Returns shows how many units come back, and why. Return rate compares returned units with units sold in the period. This strip is the warehouse verdict: how many returned units went back to sellable stock, and how many were damaged. Filter by buyer type, here consumer buyers, then all buyers again. Or pick a reason, say defective, and sort by amount to see the costliest returns first. Back to all reasons. You can also search by order number, ASIN or SKU. I'll look up one SKU and press Apply. Clear the search, then open Returns by SKU.

It ranks products by refunded amount across your return history, with each one's return rate. Back on the list, Download CSV exports the returns currently shown, filters included, ready for your spreadsheet.

Charts is the visual board. Choose last quarter and the trend groups by week; over twelve months, by month. Hover the line to read each month. Below, insight cards pick out the best month for revenue and profit, the average margin and returns. Top products ranks your best sellers with their margin, and the donut splits net revenue across marketplaces. Returns by SKU and by country show where refunds concentrate, so you know which listings deserve a closer look.

The sidebar status card shows when data was last updated. Connected accounts sync automatically every thirty minutes. Collapse the menu for more room. The icons stay, so every view is still one click away. Move to the top edge, and the SellerEngine bar appears. It switches between tools, and toggles day and night mode. Workspace takes you back to your SellerEngine home, where every tool is one click away.

That's Sales Hub: sales, profit, orders and returns in one view. Start your 7-day free trial at sellerengine.app.