Optimize Amazon PPC with Sniper Hub

Official transcript

What this SellerEngine guide covers

Welcome to Sniper Hub, SellerEngine's Amazon Ads workspace. We'll tour the summary, wasted spend, bids, winners, harvest and every other tab, in the synthetic Northstar Botanicals demo. It's a fictional brand, safe to explore. Its row shows this month's ad spend, PPC sales, ACoS and waste. Let's open it.

I've picked Germany in the market selector. It scopes the ad figures on this summary, and decision tabs like Wasted Spend, to German data. This is the Executive Summary. The top row answers the first question: what did ads cost, what did they sell, and how efficiently? ACoS is spend over ad sales; ROAS is the reverse. TACoS compares spend with total business sales; it's an all-markets figure, so Germany shows a dash. Each figure is compared with the previous period of equal length. Let's switch the range to the last seven days. Cards and chart update together.

This range drives the summary only; decision tabs keep fixed windows, like sixty days for bids. Switch the dashed line to cost per click or clicks, and hide any series from the legend, like impressions. The second row adds orders, cost per click, conversion rate, impressions, click-through rate and order value. Operational opportunities lists what's waiting for a decision: wasted spend with its top terms, harvestable terms, raisable winners and bid changes. Further down, Global footprint always spans every market: a year of gross sales, from sales data, not ads. Hover a country, or rank markets by region.

Now let's head back up to the opportunities and review that wasted spend in detail.

Wasted Spend lists zero-sale search terms that keep spending: twenty-five clicks or more, or ten euros. The cards total spend, clicks, and what's ready now. This band holds older terms: ninety days without a sale at the floor bid, where negating is the real lever. Further down, this auto-campaign term shows its campaign, clicks, spend and suggested bid, plus badges for pure waste and campaign health. Press Lower Bid: the dialog shows the keyword behind this term, its old and new bid, and warns that every matching search is affected. In a connected account, Lower bid sends this change to Amazon.

Writes are blocked in this demo, so I'll cancel. Negate works the same way: it shows the market, the ad groups affected, and that undoing it needs Seller Central. Negate all and Lower all preview every visible row first, for you to review and approve.

Next, the Bid Optimizer flags keywords and targets with high ACoS over a fixed sixty-day window. The cards total their spend and ACoS. Recommendations are grouped by lever: lower bid first, then probation pauses, then exact-match optimization, each split by match type. The new bid is only a suggestion, so I'll type my own. Lower Bid opens the same old-to-new confirmation; connected, Apply sends it for Amazon to confirm. Probation keywords were harvested, then got clicks but no sale for ninety days. Pause them, or choose Lower instead. Pause all and Lower all handle the whole list, with the same preview first.

The flag pills switch markets in one click. All markets shows every country, and each column sorts. Let's put the highest ACoS first.

Campaign Strategy checks each campaign's bidding over thirty and ninety days. The cards sort campaigns into optimal, recommended change, already conservative, activity dropped, and archive. Each suggestion has a reason and a confidence score. In this demo the current strategy reads Unknown; connected, it shows your live setting. Apply opens a confirmation from current to new strategy, and a thirty-day cooldown follows. Apply all previews the whole batch first. I'll cancel. Manual safeguards adds two switches. Safety Mode greys out the row buttons so they can't be clicked by accident. I'll turn it back off.

Bid Max caps any bid you type at two. Both switches live in this browser, not in your Amazon account. To pull in the latest synced data and re-run this analysis, without reading Amazon live, press Refresh.

Winners is the other side: manual keywords with two or more orders and ACoS under seven percent, worth a higher bid. Each winner comes with a suggested raise. With Bid Max on, if I type three, it snaps back to two. I'll type a realistic bid, press Raise to review it, then cancel. Raise all prepares the whole list the same way. Hide stabilizing filters out keywords changed in the last fifteen days, while their fresh data settles.

Harvest finds converting search terms in auto campaigns that deserve their own exact keyword in a manual campaign. Each term shows its source campaign, orders and ACoS. With no manual destination yet, Sniper Hub names the exact campaign to create. Once that campaign exists and syncs, a Harvest button with a suggested bid appears here; you confirm each one, or all at once. If a suggestion isn't relevant, Dismiss removes it from this app only. Nothing changes in Amazon Ads.

Ranking is read only: the search terms that brought the most sales and orders over the last sixty days. Each term has its rank, the source type shows where it came from, and every column sorts, here by click-through rate.

PPC Spend lists keyword spend for any date range, with filters on the right. The demo has no keyword history, so it's empty. The column chooser adds impressions, clicks, cost per click or last active, and Export saves exactly what the filters show. Campaigns has period, market, ad type and ACoS filters. It's empty in the demo too; connected, it lists every campaign's results.

Naming Cleanup checks names against one convention and proposes renames with a confidence score. Here everything complies; otherwise you'd review the CSV and upload it. The Action Log records each change sent from this browser and whether Amazon confirmed it. The demo sends nothing, so it's empty. It exports as CSV.

The status bar shows the connection, the last sync and the latest day of data, so you always know how fresh the numbers are. Back to Germany's summary. The top bar switches between SellerEngine tools, and this toggle changes day and night themes.

That's Sniper Hub: every change you make here is previewed and approved by you. Start your 7-day free trial at sellerengine.app.